Toyota Test Track Cruise CTRL
An 8-bit racing game for Toyota NorCal, built to get a younger, more diverse audience thinking about Toyota years before they’re car shopping. Pick your ride: RAV4, 4Runner, Tacoma, Supra, and more added over time. Then, cruise through forests, cliffside trails, and open desert roads collecting tokens and dodging obstacles, arcade-style.
Play for yourself here.
Toyota Test Track Cruise CTRL
SOCIAL
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We dropped updates for new maps, new vehicles, and tracks. Players who shared their gameplay got swag. The leaderboard also took on a life of its own with a running rivalry breaking out in the comments over the top spot. Players publicly threaten to dethrone the reigning champ: DAN.
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The game got a second life as a filter, extending its run past the original campaign.
Toyota extended gameplay well beyond launch, and Little Black Book featured our team behind it.
