Take the Long Road

When it comes to success, shortcuts don’t exist.

Whether it’s competitive cycling or constantly evolving the Toyota Tacoma, only hard work and dedication to the craft are how you see results.

We were tasked with creating a Tour de France campaign that explored the relationship between Mike’s Bikes Race Team and Toyota (the team’s official vehicle).
The result was ‘Take The Long Road,’ emphasizing that the journey to greatness truly is the destination.

olv_TYRN21071H 2024 Mikes Bikes -30 GM TV_1920x1080_viewingcopy from Zach Morrison on Vimeo.

Time to Ride

On our social channels, we created high-energy, quick-cut edits that highlighted Mike’s Bikes racers and encouraged viewers to get outside and ride.

TYRN21821H Mikes Bikes Social - Tandem from Zach Morrison on Vimeo.

TYRN21811H Mikes Bikes Social - Eamon from Zach Morrison on Vimeo.

TYRN21801H Mikes Bikes Social - Daphne from Zach Morrison on Vimeo.

Agency: H/L Director: Nate Kristoff | Director of Photography: Jason Joseffer | Senior Copywriter: Jenice Tupolo |Senior Art Director: Zach Morrison | Producer: Frances Brooks | Colorist: Chris Martin (Mission Film & Design)