McDonald’s Flagship Billboard

We made unique billboards that lived in Downtown Chicago,

right outside McDonald’s flagship restaurant and global headquarters.

Here’s what we made:

Chicagoans live by one rule: Dibs.

Ok, maybe there are more but this is a big one.

They shovel out snow to claim a parking spot and call “dibs” by placing a household item, like a chair, in the space.

And it’s well-known that no one should ever take your parking spot — or your fresh McDonald’s fries.

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This yellow guy is Bear Champ. Created by Chicago artist JC Rivera, you can find this bruised-up character all over the city.

So we partnered with the artist to create an original piece for the brand.

Thirsty?

Drinks are serious at McDonald’s. So we created :15s and Social Videos to let the people know:

Mickey D’s is where the drinks just hit different.

McDonald's - Icy Adventure :15 from Zach Morrison on Vimeo.

McD McCafé Moment of Zen_Twitch :15 from Zach Morrison on Vimeo.

Social Videos

ALF You Too GCM Snapchat from Zach Morrison on Vimeo.

Drink Swirl Snapchat from Zach Morrison on Vimeo.

CHI 2023 Summer Plans $1.79 Medium FCB and $3 Medium Frappe GCM -08_1 from Zach Morrison on Vimeo.

CHI 2023 Drinks n Crafts $1.79 Medium FCB and $3 Medium Frappe GCM -08 from Zach Morrison on Vimeo.

Steal His Look from Zach Morrison on Vimeo.

Call it streaming or radio, here were some 30-second spots to go along with the thirst:

Agency: H&L Partners | Copywriter: Jenice Tupolo | Art Director: Zach Morrison | Creative Director: James Segura